Was a concept created to try to stop a trend happening in the Swedish school system where students more and more seem to have a hard time expressing themself in writing. Our goal with this concept was to make teachers aware of this trend and to help them motivate the students to learn more about writing.

Together with Linnea Hallgren (project manager) and Charlotta Mattson Nordling (copyrighter) we created an advertising concept aiming to get teachers to visit our websites where we presented them with a package of differents series that they could use in lectures and a writing competition that the students could enter to improve their writing abilities.