While working at Carlsöö & Co we created a summer campaign aiming to get people in Stockholm to go out in the archipelago. And the best way of course is to take a Waxholmsbolaget boat out to the many islands. We wanted to make the journey a part of the goal and to give a sense of happiness and excitement for the beautiful day you’ll get by taking the boats out in nature.

My team at Carlsöö was involved in the whole process of coming up with the concept, organizing and staging the photo and video shoot and also creating the final products both for regular and video ads.